News
BLAST Titans partners with Razer for first Apex Legends event
BLAST has partnered with leading global lifestyle brand for gamers, Razer to sponsor the esports tournament organiser’s first Apex Legends event (July 23-25 & July 31-August 1) - where Europe’s best teams will compete for a €40,000 prize pool.
The partnership will integrate Razer into the BLAST Titans tournament through a number of activations, including: product giveaways, player-led content opportunities, in-game branding and activation of the match and tournament MVP broadcast segment.
Razer is one of the most recognised brands in global gaming and is a world leading lifestyle brand for gamers and esports communities all around the world. Razer’s award-winning hardware spans from high-performance peripherals to a range of other gaming accessories.
Oliver Clarke, Head of Brand Partnerships at BLAST, said: “Razer is a well recognised brand in the esports and gaming space - it’s great to have their backing and support ahead of our first ever BLAST Titans event this week. Apex Legends has a large and passionate community of gamers, one we look forward to engaging with through a variety of exciting digital activations involving Razer.”
Flo Gutierrez, Global Esports Director at Razer, said: “Over the last few years, BLAST has positioned themselves as one of the top esports event organisers worldwide, with incredible production value, great casting and engaging formats.”
“It is with great pleasure that we are supporting them on the launch and expansion of BLAST Titans, created for the growing Apex Legends community. We can’t wait to see the best EU teams battling it out for the very first BLAST Titans crown!”
Apex Legends has enjoyed a rapid rise since its launch in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
The inaugural BLAST Titans tournament will see 40 teams, including leading teams such as Gambit, Alliance and NAVI, competing online over two action packed weekends.
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.
BLAST team up with Twitch and Amazon ahead of inaugural Apex Legends event BLAST Titans
Collaboration will focus on viewer experience and digital fan engagement
BLAST will team up with Twitch and Amazon ahead of this week’s inaugural Apex Legends event BLAST Titans - where Europe’s best teams will compete against each other for a €40,000 prize pool.
Twitch and BLAST will work together to focus on enhancing viewer and fan experience of the tournament through unique features like Twitch chat and Drops - that will reward fans tuning in and watching the second weekend’s Arenas Mode action unfold online.
As part of the deal, BLAST Titans will broadcast exclusively on Twitch, where the English language broadcast will be shown live from Twitch.tv/BLASTTV.
Amazon will own the ‘match predictions’ segment of the broadcast and social media activations, providing visibility to its Prime Gaming and online shopping offering. BLAST and Amazon will also work with influencers to engage the Apex Legends community throughout the tournament, offering a more integrated viewing experience to fans.
Leo Matlock, VP of Commercial at BLAST, said: “BLAST Titans is our first venture into the fast-growing game of Apex Legends and we’re thrilled to have two premium brands on board in Twitch and Amazon, this collaboration will help elevate the viewer experience for fans by integrating and capitalising on their leading channels.”
“Working together with this holistic approach will help bring another exciting dimension to the tournament, adding to our renowned broadcast and production. Apex Legends has become a popular game with fans and provides another opportunity for BLAST, Twitch and Amazon to further grow and diversify our esports offerings.”
Stuart Wettenhall, Business Development Director EMEA at Twitch, added: “Apex Legends has held a special place on Twitch since its launch and we are delighted to bring this event to our European community, providing them with a truly unique, live, interactive and engaging experience like no other.”
Apex Legends has proved to be an in-demand game since its introduction in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
The inaugural BLAST Titans tournament (July 23-25 & July 31-August 1) will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two weekends of action with a €40,000 prize pool on the line along with added motivation of establishing themselves as the best team in Europe.
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.
Inaugural Apex legends event blast titans welcomes western digital as sponsor
BLAST Titans (July 23-25 & July 31-August 1) has teamed up with Western Digital’s WD_BLACK™ gaming brand as the sponsor of its Apex Legends event, which will involve Europe’s top 40 teams, competing across two weekends for a €40,000 prize pool.
The partnership will include product giveaways, collaborative content opportunities, branding across the tournament’s digital and physical assets and exclusive activation of the in-game replay segments.
Western Digital’s award winning WD_BLACK™ portfolio of products provides gamers around the world with fast, high-performance storage solutions to upgrade their PC and console gaming experiences.
The inaugural BLAST Titans tournament will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two action packed weekends - the esports tournament organiser’s first event in the popular battle royale game.
Oliver Clarke, Head of Brand Partnerships at BLAST, said:
“We are delighted to collaborate with a leading gaming storage brand like WD_BLACK in our first venture into Apex Legends - BLAST Titans promises to be a hugely entertaining and exciting event with the prospect of engaging with the game’s fast growing and highly passionate community of gamers.”
“WD_BLACK delivers innovative storage solutions customized for the gamer, and this innovation is something BLAST shares a passion for in creating industry leading esports production and events. We look forward to authentically integrating the brand into the BLAST Titans experience.”
Apex Legends has proved to be a popular game since its introduction in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game last month.
BLAST Titans will be broadcast exclusively on Twitch and will be supported by the leading live streaming platform. The host English language broadcast will be live from Twitch.tv/BLASTTV.
Arenas mode to feature in first tier one apex legends event at Blast titans
Recently added Arenas mode
will be played by Europe’s best
Apex Legends teams
This month’s BLAST Titans (July 23-25 & July 31-August 1) event will be the first tier one Apex Legends event to showcase the brand new Arenas mode with the best teams around Europe competing for a €40,000 prize pool.
The inaugural BLAST Titans tournament will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two action packed weekends - the esports tournament organiser’s first event in the battle royale game.
The popular Arenas mode was first introduced on Apex Legends in June and features teams of three going head-to-head in a round-based tactical shooter format. The top 20 teams from the first weekend (July 23-25) of BLAST Titans action, will qualify for the second weekend (July 31-August 1). The second weekend’s action will offer the first insight into the pro meta in Apex Legends’ newest game mode.
Weekend one will see World’s Edge as the priority map and Olympus as the secondary map - offering an insight into the competitive meta on Apex’s newest map for viewers, and challenging teams to compete out of their comfort zone. The map pool for weekend two will consist of: Phase Runner, Party Crasher, Thermal Station, Artillery and Gardens.
Day 1
Teams are divided into two groups, with the top 10 teams from each group progressing to the upper bracket, and the bottom 10 teams from each group heading to the lower bracket and possible elimination.
Day 2
Day two will consist of three stages: upper bracket 1, lower bracket 1 and lower bracket 2. In each of the lower bracket stages, 10 teams will be eliminated.
Day 3
The final day of weekend one will see the remaining 20 teams compete in Apex Legends’ Match Point Format for the grand prize, and will rank teams ahead of the Weekend Two Arenas event.
Day 4 & 5
The 20 teams competing in weekend two’s single elimination arenas format will be seeded according to their performance from weekend one, competing in BO3 on Saturday to make the final eight. This will be followed by BO5 stages on Sunday, culminating in a Grand Final to crown the eventual winners.
Further information on talent, teams and scheduling will be announced in the coming weeks on the BLAST Titans Twitter account.
BLAST Titans will welcome the best Apex Legends players from all over Europe next month
July 23-25 & July 31-August 1
The esports tournament organiser’s first event in the popular battle royale game.
The inaugural BLAST Titans tournament will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two weekend’s of action with a €40,000 prize pool on the line along with added motivation of establishing themselves as the best team in Europe. The tournament will be broadcast and hosted on TWITCH.TV/BLASTTV
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in an innovative format that will be announced closer to the time.
Battle Royale Double Elimination
(40 teams - €20,000 prize money)
Day one
(Friday, July 23)
—
Group Stages
Day two
(Saturday, July 24)
—
Upper and Lower bracket Stages
Day three
(Sunday, July 25)
—
Finals
ARENAS
(20 teams - €20,000 prize money)
Day four
(Saturday, July 31)
—
Knockouts and Round of 16
Day five
(Sunday, August 1)
—
Finals
Teams set to compete
in BLAST Titans include
SCARZ Europe
Fire Beavers
SoloQgoats
UNDERRATED
Aqualix
Endeavour
Frog Gang
Gambit
Alliance
NAVI
Purge
Yapeers
NEW Esports
FlavorOfTheMonth
Totem Esports
TD
Magicians
EX-TI
K1CK
FLIGHT OF FANCY
“Apex Legends has become a hugely popular game since it’s introduction in early 2019 and BLAST believe that growth and esports infrastructure will continue on it’s fantastic upward trajectory.
We’re delighted to introduce BLAST Titans to the community and bring our renowned broadcast, production and commercial and media partners to create a unique experience for the Apex Legends, and wider gaming audience to enjoy.”
100
Million players
30%
year-on-year growth
In April this year EA announced Apex Legends had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
Teams looking to compete in the tournament via open qualifiers can find out more information here.
Further information on talent, teams and formats will be announced in the coming weeks on the BLAST Titans Twitter account.